Puma Launches ‘Next Level’ Cost Savings Plan After Profit Miss
Puma is implementing a cost savings plan after reporting lower than expected fourth-quarter sales and a drop in annual profit in its latest preliminary results. On Wednesday, the German athletic company reported that currency adjusted sales in Q4 of 2024 grew 9.8 percent to 2.29 billion euros, while full year sales were up 4.4 percent…