
Adidas CEO Bjørn Gulden on Tariffs, Growing the Brand’s Non-US Business — And How the Bad Bunny Low Profile Trend Is Appealing to Men
Adidas is taking a wait-and-see approach when it comes to tariffs and price increases in the U.S. — and focusing on its strength outside of America. Meanwhile, the German athletic brand is focusing on the other 80 percent of its business that is outside of the U.S. It also has rerouted China-manufactured goods originally bound…