Adidas wrapped up 2024 on a high note with better-than-expected results in the fourth quarter.<\/p>\n
According to the German athletic company\u2019s preliminary results for Q4 2024, Adidas saw revenues grow 24 percent in the period to 5.97 billion euros, up from 4.81 billion euros the same time last year. Excluding Yeezy sales in both years, currency-neutral revenues increased 18 percent, Adidas noted.<\/p>\n
The company\u2019s gross margin increased 5.2 percentage points to 49.8 percent, up from 44.6 percent in Q4 2023, while operating profit reached 57 million euros.<\/p>\n
As for the full fiscal year, Adidas said revenues increased<\/a> 11 percent in 2024 to 23.68 billion euros, compared to 21.43 billion euros in fiscal 2023. Full-year operating profit increased by more than 1 billion euros to 1.337 billion euros, up from 268 million euros in 2023.<\/p>\n Shares of Adidas AG were up over 4 percent on Tuesday.<\/p>\n \u201cI am very pleased the way the fourth quarter and the full year developed for us at Adidas,\u201d Bj\u00f8rn Gulden<\/a>, chief executive officer of Adidas, said in a statement. \u201c[Achieving] 19 percent currency-neutral growth in a quarter that in general was difficult for the trade underlines the strong momentum we currently see for our brand and our products. We clearly see that consumers\u2019 and retailers\u2019 interest in our products is growing across both lifestyle and performance. Strong growth across all regions and divisions proves the good job our teams are doing.\u201d<\/p>\n